MICE ERP · The integrated suite for the MICE industry
eStandBuilder
For stand design & build companies
The operating system of Stand Design & Build Companies.
Your sales team still quotes in PowerPoint, your modular stock gets lost between depots, the carbon footprint is estimated by hand and four offices run on four parallel spreadsheets. eStandBuilder brings together a visual quote builder, a traceable modular catalog, an auditable carbon footprint, AI-powered ROI and multi-country operations in a single system.
What sets eStandBuilder apart
Designed for stand design & build companies — not retrofitted from another industry.
Every capability replaces a parallel tool — PowerPoint, Excel, a carbon spreadsheet or an inter-office call — with a decision the system makes on real-time data.
Visual quote builder on the client floor plan
The salesperson stops sending PowerPoints. Upload the floor plan of the space assigned at the show, select modules from your own catalog and assemble the stand on top — dragging structure, graphics, furniture and AV. The quote comes out automatically from what was assembled. The client approves what they SEE, not a promise.
Modular catalog with real cost and carbon
Your own components (panels, octanorm, profiles, graphics, furniture), each with its cost per country and currency, its carbon footprint per unit, its stock per depot and its lead time. Margin and emissions are computed automatically as the stand is assembled — no parallel Excel.
Reusable templates — last year's memory sells this year's
Every assembled stand is saved as a template. When a global account reopens next year's edition, the salesperson starts from last year's stand and only modifies what changed. The historical archive becomes a selling tool — clone, adjust and requote in minutes.
Carbon footprint integrated into the quote
ISO 14067 / ISO 20121 methodology with DEFRA/ADEME emission factors per component. The stand's total footprint is calculated automatically as it is assembled — the client gets the carbon report with the quote, ready for their sustainability report or ESG RFP. No separate spreadsheet, no external consultant.
Multi-country consolidated — one platform for Madrid, Milan, Bogotá, São Paulo, Orlando
Each office with its currency, its local supplier catalog and its own taxation, without losing global consolidation. The presidency sees the entire group; each country operates with its own rules. Global accounts (Promperú, J&J, Nokia) are managed as a single entity with consolidated margin per brand.
AI + Ask MICE on the operation
Photo of the ticket or invoice from PC or mobile → AI extracts amount, date and vendor → it's attached to the project in one click. Per-project ROI is calculated on REAL spend, not estimates. The same data feeds the tax report your accounting files with the government. Ask MICE answers natural-language questions about the operation.
"The salesperson stops quoting in PowerPoint. They assemble the stand with the client on screen, the quote comes out with real margin and carbon footprint. And the presidency sees the whole group — no waiting until the 15th of the month."
FAQ
Questions we get from stand builders.
How long does eStandBuilder take to implement?
4 to 8 weeks depending on the size of the modular catalog, the number of countries and the historical migration you need (global accounts, last year's stand templates). Includes sales and operations team training. Your first project can be quoted in production by week 4.
How does multi-country with independent commercial policies work?
One instance, N countries. Each one with its currency, VAT/taxes, price list, validity windows, local supplier catalog and approval flow. No parallel tenants, no copy/paste of configuration. Reports consolidate or segment as you need — the presidency sees the whole group, each country operates with its own rules.
Does the visual editor work without an architect on staff?
Yes. The modular catalog is pre-parameterized with your components (panels, octanorm, graphics, furniture). The salesperson drags modules onto the client's floor plan with drag-and-drop — no CAD or technical knowledge required. The 2D + 3D visualization is generated automatically.
How is the carbon footprint calculated and how trustworthy is it?
Every catalog component carries its emission factor per unit, based on ISO 14067 + ISO 20121 methodology with DEFRA/ADEME factors. The stand footprint is computed as an auditable component-by-component sum, including cross-border transport and assembly. Every calculation is traceable and exportable as an annex to the ESG RFP.
Does it integrate with our local accounting (SAP, Siigo, Conta Azul, Tango, QuickBooks)?
Yes. Each office keeps working with its local accounting — eStandBuilder generates the pre-invoice and pushes it to the country's accounting system with no double entry. The approved quote flows to the local books while keeping group-level consolidation in eStandBuilder.
MICE ERP
One family, one shared database
All seven products share the database. No re-keying, no internal integrations.
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